Tesco launched an audacious bid to take on iTunes today, with the announcement of a music and film download service that will compete directly with Apple’s store.
The UK’s largest supermarket said that as of next month, more than 3.3 million songs will be available to download from its website, with 1.6 million of those able to be played on any music player, including iPods and most mobile phones.
The deal, understood to involve all the main record labels, will mean that Tesco becomes the first large retailer to offer tracks to UK customers in an ‘unprotected’ format, allowing users, in theory, to copy songs music they buy from one device to another.
DRM free music. Hooray for Tesco (for once)!
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