The hypocrasy of drinkaware.co.uk

September 4th, 2009 § 3 comments

You probably all knew it anyway, but here is a fine example of the hypocrasy of capitalism [click to enlarge]

drinkaware

£5 for 15 cans of cider. 34 pence a can.
£5 for 18 bottles of lager. 28 pence a bottle.

A pack of 10 cans of Coke will cost, from Tesco, £3.65. 37 pence a can.

The drinkaware.co.uk website says about themselves

Drinkaware aims to change the UK’s drinking habits for the better. We promote responsible drinking and find innovative ways to challenge the national drinking culture to help reduce alcohol misuse and minimise alcohol-related harm.

Wow. Now that really is innovative. Selling alcohol cheaper than non-alcohol. I see, minimize the impact of drinking on the wallet. Very good.

N.B.
It’s not the selling of cheap beer that’s irked me, it’s the hypocrasy of pretending to care, saying one thing and doing the opposite.

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