On taking mistakes seriously

August 11th, 2011 § 0 comments

I got a small mention in the latest edition of a trade magazine as part of a press release about our company. For a cut and paste job, they got it completely arse about face, but in my mind it wasn’t a big important announcement, just a little bit of guff about us, so no big deal.

This is the apology we received (my emphasis)…

Hi [snip],

My sincere apologies for the factual errors in the [snip] article. It was myself who wrote the piece for this page, and I can only apologise for the errors.

We will of course print the correct details in the next edition of the magazine. I will also write a summary of the changes at [snip] to publish on the [snip] website today.

Perhaps it would be best if we can arrange a meeting with [snip] to apologise in person and also see about their plans for the future?

They may not have the circulation of the dailies or an agenda to keep to, so are more forthcoming with a ‘sorry’, but still, it’s nice to see someone in some part of the media take mistakes seriously.

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