How far does control of your corporate brand go?

September 9th, 2011 § 0 comments § permalink

How far should it go? How about this far…?

[Anders Behring Breivik] insists on wearing a red Lacoste sweater with the distinctive crocodile logo on trips out of prison.
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The 32-year-old gunman who killed 77 people on July 22 even wrote in his online manifesto that “refined people like him should wear brands like Lacoste”.

But his choice of clothes has been described as a “nightmare” for the French company’s exclusive image.

Norwegian daily Dagbladet said bosses had now written to Oslo police demanding 32-year-old Breivik be stopped from wearing their garments.

via Quiet Riot Girl (@Notorious_QRG)

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