Jag Singh is Chief Information Officer at the online campaigning agency, MessageSpace, which aims to connect the public with organisations by harnessing the new participatory processes taking place on the web.
So what exactly is the new particapatory process being harnessed when Messagespace, ahem, campaign on behalf ofNorwich Union, HSBC, Toilet Duck and Channel 4?
Carry a few political ads too and an ad agency can call itself a campaigner in the new way of doing thing s on teh internets. How very grand.
