Some tips for companies new to Twitter

September 7th, 2012 § 0 comments § permalink

Everyone that starts on Twitter can take a little time to find their feet and get into their own groove with it. This also applies to companies. So to help all those companies that have just decided to dip their toe in the water and feel the Fail Whale nibble on their pinkies, here are some of my pet hates all dressed up as tips on how to get into your groove quicker and get more out of Twitter.

Only use a clearly corporate account. Don’t have ‘personal’ accounts that are purely corporate. By all means have multiple accounts, but keep the branding across them and have clearly defined roles for each.

Also, if you put your company name in your bio and you’re always on duty. “My views are my own” is not a get out clause. If you were going to say something controversial you either wouldn’t put your company name in the bio or you’re a twat. “My Views are my own” do not excuse a slip or a misunderstanding. An Apology does. If you’re worried that anything you say might impact negatively on the business, keep work and personal separate. If it’s a personal account that is only used for work related stuff, remove the ‘own views’ line from the bio.
(I’m not entirely sure I’ve explained that one properly, but hey-ho)

Step away from the hashtag. Don’t hashtag your company name or what will become your company Twitter for example, if Company A uses the name @BusinessA, don’t stick the hashtag #BusinessA in every tweet for no reason. If you’re tagging a username, tag the fucking username. Overloading on hashtags gets you nowhere. Hashtag for a reason, when it adds something.

Make sure links go somewhere. Don’t post “We’re really rock n roll now” followed by a link to the front page of your website when the minor press release you’re alluding to is in the “News” section. People will click the link, find nothing however tenuously linked to rock n roll, wonder what the fuck you’re on about and not bother next time. They won’t go digging about for some vague bit of news, no matter how clever the tweet was. People will be less likely to (re)tweet even the most interesting news if they have to sort out copying & pasting and shortening links for themselves.

Have fun. Twitter is a ‘social network’, relax and loosen up, stop tweeting in the style of a press release. Don’t just tweet about stuff your own company is doing, tweet stuff from around the industry, non-controversial funny stuff, and if you can pull it off, like Waterstones and Betfair Poker, just plain weird.

Reply to people, don’t rely on the masses to come to you. You could even let people within the company, not just the boss or the PR guy, take charge of the account for a time. You never know, some of them might be Twitter gods and really get you’re follower count up.

Where Am I?

You are currently browsing entries tagged with hints & tips at Sim-O.