Sim-O

The Reg:

Virgin Media today sought to publicly clarify its relationship with Phorm, amid concerns that spin from the controversial ISP adware company has worried many of its customers.

Virgin Media has extensively rewritten information on its website about the “Webwise” advertising targeting system to make it clear that it has not agreed to deploy or adopt the system. The newly spelled-out position runs contrary to repeated Phorm press releases and statements made by its executives.

Phorm’s share price has been battered by the two-month storm over its history, technology, behaviour and business model.