Sim-O

Charlie Brooker…

The other day, the BNP had a political broadcast on the box. I wasn’t in my beloved homeland at the time, but I heard about it, via internet chuckles of derision. Fellow geeky types tweeting about the poor production values. I looked it up on YouTube. Sure enough, it was badly made. No surprise there. Extremist material of any kind always looks gaudy and cheap, like a bad pizza menu. Not because they can’t afford decent computers – these days you can knock up a professional CD cover on a pay-as-you-go mobile – but because anyone who’s good at graphic design is likely to be a thoughtful, inquisitive sort by nature. And thoughtful, inquisitive sorts tend to think fascism is a bit shit, to be honest. If the BNP really were the greatest British party, they’d have the greatest British designer working for them – Jonathan Ive, perhaps, the man who designed the iPod. But they don’t. They’ve got someone who tries to stab your eyes out with primary colours.

But there’s more to the advert’s failure than its hideous use of colour schemes. Every aspect of it is bad. The framing is bad. The sound is bad. The script is bad. For all their talk about representing the Great British Worker, when it comes to promotional material, the BNP can’t even represent the most basic British craftsmanship.

Tagged bnp