A Daily Mail tweet that caught my eye..

September 10th, 2010 § 0 comments

Do you notice anything a little out of place in the following Twitter timeline?

A timeline full of links to the Daily Mail itself, since it started on Twitter and then, *pop*, a tweet to somewhere else.

Ooh, curious, I thought. It didn’t sit right. News outlets, the BBC, Guardian, Telegraph, the Sun etc, all use twitter as a broadcast medium, as variation on the RSS ‘thingy’. They are simply there to give a link to a news item. They don’t retweet, they don’t #ff and they don’t direct you to anywhere except their news pages.

There are exceptions to this, for example Guardians Comment is Free Twitterfeed has an actual person manning it that replies to you and everything, but that isn’t the main feed for it’s news items. The feed for the news item is always just a broadcast.

So when a link to somewhere not the Daily Mail appeared it made me think wonder what’s going on. Had the Mails’ feed been hacked cracked compromised? Has a Mail employee got his own site to promote and thought he’d get a few hits from the Mails followers?

Nothing quite so exciting, I’m afraid.

thisismoney.co.uk is the website for the Mails’ City & Finance section of the paper and they’re running a competition, obviously, to win an iPad.

To enter you’ve got to fill in a load of details about money stuff and search for an independent financial advisor. Once you’ve found the advisor nearest to you, you can enter the competition. Presumably you’ll also get a call from said advisor in the very near future as well (as the whole thing is in the ‘advertising-feature’ section of the site, as indicated by the URL).

So, it may be nothing dodgy going on but what does it say about the Mail when the only thing it can tweet about that isn’t sending you to it’s main website is not how to reduce your mortgage or how to play the stock market but a competition.

I hope whichever Mail reader wins the iPad isn’t stupid enough to use it to preen themselves on cancer-giving Facebook.

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