Florida based celebrity photo agency Mavrix have filed suit against the British newspaper for multiple copyright infringements, and are seeking statutory damages of $150,000 per infringement. With up to 10 images involved the total sought comes to $1.5m plus attorney’s fees and “any such other and further relief as the Court may deem just and appropriate”.
In court documents Mavrix accuse the Mail of “a pattern and practice of intellectual property piracy”:
“One of the Daily Mail employees who Mavrix interacted in the past regarding Mavrix images was Elliot Wagland, the Daily Mail Online Picture Editor. Defendants with Mr. Wagland’s assistance have a history of copyright piracy conduct. Indeed, the pattern and practice of Defendants is to ignore the demand of photo agencies or photographers to agree to rates before use and to simply take the pictures and use them without compensation or to then offer token compensation.”