What sort of tag line is that…?
Living Our Values & Ethics
I’m guessing it’s supposed to be all corporate responsibility but it’s a bit rubbish. After all, who doesn’t live according to their values and ethics?
It doesn’t even give you a clue as to what those ethics and values are, although it’s probably a big list that doesn’t fit on a shipping bag.
It’ll be about recycling and paying a fair price to their suppliers. You know, the things that are all the rage at the moment, that they didn’t give a shit about a few years ago and, like most companies, wouldn’t care again if they thought the public didn’t.
If you’re not ‘living your ethics and values’ you’re either lying or living a lie.