We don’t do backorders

January 26th, 2011 § 2 comments

For those that don’t know, a ‘backorder’ is when you order something from a company and they don’t have it in stock, they get it in and send it when they have it.

To me that sounds an eminently sensible way to carry on. The customer gets what they want and the company keeps a sale.

Why then, am I encountering more and more companies that ‘don’t do backorders’? I thought in this climate of trying to get money out of people, keeping customer loyalty by not giving them a reason to go elsewhere, ‘doing’ backorders would be a must.

Strange, huh?


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